Bae Orthodontics

Privacy Policy

We’re committed to providing you with excellent orthodontic care while respecting your privacy. This policy explains how we collect, use, and protect your information when you visit our website, and how we use cookies and similar technologies.

INFORMATION WE COLLECT

We collect information that you voluntarily provide to us through:

• Contact forms and appointment requests
• Email communications
• Phone inquiries
• Newsletter signups

This may include your name, email address, phone number, and any details you share about your orthodontic needs or questions.

HOW WE USE YOUR INFORMATION

We use your information to:

• Respond to your inquiries and appointment requests
• Provide you with the orthodontic care and services you expect
• Send you appointment reminders and practice updates
• Occasionally notify you about specials, new services, or changes to this policy (you can opt out anytime)

We are the sole owners of the information collected on this site. We will never sell, rent, or share your information with third parties for marketing purposes. We only share information as necessary to fulfill your requests or provide your care (for example, with our scheduling software or insurance verification services).

YOUR RIGHTS AND CHOICES

You have the right to:

• Access the information we have about you
• Request corrections to any inaccurate information
• Ask us to delete your information
• Opt out of future marketing communications
• Express concerns about how we use your information

To exercise any of these rights, please contact us using the information at the bottom of this page.

CALIFORNIA RESIDENTS: YOUR PRIVACY RIGHTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You have the right to request that we disclose:

• The categories and specific pieces of personal information we’ve collected about you
• The categories of sources from which we collected your personal information
• Our business purpose for collecting your personal information
• The categories of third parties with whom we share your personal information

Right to Delete: You have the right to request that we delete personal information we’ve collected from you, subject to certain exceptions.

Right to Opt-Out: You have the right to opt out of the sale of your personal information. Please note that we do not sell your personal information to third parties.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights, including by denying services, charging different prices, or providing a different level of service.

How to Exercise Your Rights: To exercise any of these rights, please contact us at:

• Phone: (562) 924-2223
• Email: [your practice email]
• Mail: 10945 South St, Suite #202A, Cerritos, CA 90703

We will respond to your request within 45 days. You may designate an authorized agent to make a request on your behalf, but we may require verification of your identity and the agent’s authority.

Categories of Personal Information We Collect:

• Identifiers (name, email, phone number, address)
• Internet or network activity (website browsing behavior, cookie data)
• Geolocation data (general location based on IP address)

Categories of Sources:

• Directly from you (forms, emails, phone calls)
• Automatically through cookies and analytics tools

Business Purposes:

• Providing orthodontic services and responding to inquiries
• Improving our website and services
• Marketing and communication

Third Parties We Share With:

• Service providers (website hosting, email services, analytics)
• Appointment scheduling platforms
• Payment processors (when applicable)

SECURITY OF YOUR INFORMATION

We take reasonable precautions to protect your information. However, we recommend not sending confidential health information through our contact forms or regular email, as these communications could potentially be intercepted. For sensitive matters, please call our office directly.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to improve your experience and help us understand how visitors use our site.

What are cookies? Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how you interact with our site, and provide you with relevant information.

Types of cookies we use:

Essential Cookies These cookies are necessary for our website to function properly. They enable basic features like page navigation, secure areas, and form submissions. Our website cannot function properly without these cookies.

Functional Cookies These cookies remember your preferences (like text size or location) and provide enhanced, personalized features. They may also remember your appointment preferences or past inquiries.

Analytics Cookies We use Google Analytics to understand how visitors interact with our website. This helps us improve our content and user experience. These cookies collect information about:

• Pages you visit
• Time spent on our site
• How you arrived at our site
• Device and browser information
• General location (city/region level)

This information is aggregated and anonymous, it doesn’t identify you personally.

Advertising and Marketing Cookies We may use cookies from Google Ads, Facebook/Meta, and other advertising platforms to:

• Show you relevant ads for our services on other websites
• Measure the effectiveness of our marketing campaigns
• Provide information about orthodontic topics you’ve shown interest in

Third-party services we use:

• Google Analytics (website analytics)
• Google Ads (advertising and remarketing)
• Facebook Pixel (advertising and remarketing)
• [Any appointment scheduling software, chat widgets, or other tools you use]

Cookie duration:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period (typically 30 days to 2 years, depending on the cookie type)

Managing cookies: You can control and manage cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored
• Delete cookies
• Block cookies from specific websites
• Block all cookies

Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.

Browser-specific instructions:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions

You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and manage advertising preferences through:

• Google Ads Settings: adssettings.google.com
• Facebook Ad Preferences: facebook.com/ads/preferences

Do Not Track Signals: Some browsers have a “Do Not Track” feature that signals websites you visit that you do not want your online activity tracked. Our website does not currently respond to Do Not Track signals.

LINKS TO OTHER WEBSITES

Our website may contain links to other sites that we think will be helpful or interesting to you. We are not responsible for the privacy practices or content of these external sites. When you leave our site, we encourage you to read the privacy policies of any website you visit.

CHILDREN’S PRIVACY

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.

UPDATES TO THIS POLICY

We may update this privacy and cookie policy from time to time. We’ll post any changes on this page and update the “Last Updated” date below. For significant changes, we may also notify you by email.

CONTACT US

If you have questions about this policy or want to exercise your privacy rights, please contact us at:

Bae Orthodontics
10945 South St, Suite #202A
Cerritos, CA 90703
Phone: (562) 924-2223
Email: info@orthobae.com

For California residents exercising CCPA rights: Please include “CCPA Request” in the subject line of your email or mention it when calling.